Strategy & Innovation
Defining product vision, roadmaps, and go-to-market strategy rooted in research and user insight.
Product & Brand Designer — San Francisco
I’m Sean Ross, a Product & Brand Designer with over 20 years of experience designing mobile & web products, creating brand identities, and leading teams to create remarkable digital experiences.
Currently
Open to new opportunities — looking for my next great team and challenge.
Formerly
Macy’s · Espressive · Socrates.AI · Cricket Mobile · Beyond Oblivion · Plus many more…

Teams I’ve worked with have called me Captain Awesome. That’s embarrassing, so please just call me Sean.
For over two decades I’ve designed mobile & web products, built brand identities from scratch, and led teams to ship experiences people genuinely love.
I move fluidly between strategy and craft — equally at home setting product vision in a leadership room and obsessing over the last two pixels in a prototype. I believe great design is the result of relentless curiosity, empathy for the people you’re building for, and the discipline to simplify until only what matters remains.
Currently
Open to new opportunities — looking for my next great team and challenge.
Formerly
Macy’s · Espressive · Socrates.AI · Cricket Mobile · Beyond Oblivion · Plus many more…
A full-stack design practice — from the boardroom strategy that sets direction to the production-ready pixels that make it real.
Defining product vision, roadmaps, and go-to-market strategy rooted in research and user insight.
Building and mentoring design teams, partnering with Product and Engineering to ship at scale.
End-to-end design from conceptual flows and wireframes to pixel-perfect, production-ready UI.
Crafting compelling narratives for products, pitches, and presentations that move people to act.
Identity systems, voice & tone, design language, and everything that makes a brand unmistakable.
Campaign concepting, growth design, and integrated marketing that connects brand with demand.
A selection of brands and products I’ve helped shape across e-commerce, enterprise SaaS, AI, and music tech.

BlackRock
Brand · Product Design
View case study
Macy’s
2019–2020UX Leadership · E-Commerce · Mobile
View case study
Espressive
2016–2019VP Design · Enterprise SaaS · B2B
View case study
Socrates.AI
2019–2021Head of Design · AI · HR Tech
View case study
Cricket Mobile
2011–2014Brand · Product Design · Music Tech
View case study
Beyond Oblivion
2010Startup · Brand · Product Design
View case study“Sean brings a rare combination of strategic thinking and hands-on craft. He elevated our design organization and shipped product that users genuinely loved.”
“Sean is an exceptional designer and leader. His ability to translate complex requirements into elegant, intuitive experiences is truly remarkable.”
“Working with Sean changed how I think about design leadership. He makes everyone around him better, and the work shows it.”
“Sean has an extraordinary eye for design and an even better instinct for what users actually need. He’s a true creative force.”
“Sean’s work at Macy’s set a new standard for how we think about cross-channel experiences. His impact is still felt today.”
“Sean is the kind of designer and leader every team needs — thoughtful, creative, decisive, and genuinely invested in the people around him.”
Have a project in mind, or just want to say hello? I’d love to hear from you — and find my next great team and challenge.