UX LeadershipE-CommerceMobile2019–2020
Macy’s Cross-Channel Redesign
Webby Award-Winning Excellence
In 2019–2020 I was a Principal UX Design Manager for Macy’s in San Francisco, where I helped lead a major redesign of Macy’s website and mobile app — which improved user engagement and business KPIs, and won numerous design awards.
Macy’s App/Website Redesign Awards (40+ to date)
- The Webby Awards, 2020 (People’s Voice Award — Apps, Mobile & Voice / Fashion, Beauty & Lifestyle)
- International Design Awards, 2019 (Gold — Multimedia / Mobile/Web Application Design)
- International Design Awards, 2019 (Gold — Multimedia / Website Design)
- A’Design Award, 2020 (Gold — Website and Web Design)
- Communicator Award, 2020 (Excellence — Best User Experience for Mobile)
- Communicator Award, 2020 (Excellence — Best Visual Design – Aesthetic for Mobile)
- Communicator Award, 2020 (Excellence — Best Visual Design – Function for Mobile)
- Communicator Award, 2020 (Excellence — Best Use of Augmented Reality for Mobile)
- Indigo Award, 2020 (Gold — Digital Design)
- Indigo Award, 2020 (Gold — UX & UI / Interactive Design)
- Indigo Award, 2020 (Gold — Mobile Interaction & Experience)
- DNA Paris Award, 2020 (UI Design)
- DNA Paris Award, 2020 (Apps)
- DNA Paris Award, 2020 (Website Design)
- London International Creative Competition, 2019 (Shortlist — Website)
Customize Clothing UI — Patents Pending
Display Screen with Graphical User Interface #29/731,174 · System, Method, and Computer Program Product for Interactive User Interfaces #16/846,674