Heavy Metal Tech Branding

Originally created just for fun on my iPhone, this work went viral — published in It’s Nice That, The Guardian (print), and The Independent. The designs reimagine the logos of leading tech companies as heavy-metal album covers, seeking inspiration in the artwork of AC/DC, Danzig, Black Sabbath, and Slayer as a comment on the timidity of existing tech design.

“The visual language of disruption is much more exciting and strange than anything you see in tech... metal does a pretty good job at visually representing what it actually is — loud, disruptive, and shocking, anything but safe.”