Midival Knievel
Queen — an electronic homage.
Coming Soon to Spotify
An electronic homage to the band Queen — and, most importantly, dedicated to all the Queens. You know who you are.
Business Model Innovation for Spotify Artists
Streaming platforms represent completely new distribution models and therefore call for new forms of art. Midival Knievel: Queen is the first in a series of experimental releases designed to push the boundaries of the Spotify model — capturing audience share around music already being played, but in a fresh new way.
Using “open source” MIDI versions of iconic songs as a starting point, producers can capture the DNA of a great song without violating the copyright of the original recording — parsing and re-rendering note data at the molecular level into endless new combinations. The moniker mashes up MIDI, motorcycle daredevil Evel Knievel, and a play on “Medieval.”
