Mobile, Product

muve-bannerAndroid & iOS redesign of +2 million user Muve Music app.

Leap Wireless developed the Muve Music subscription service for its Cricket Wireless pay-as-you-go mobile carrier. Packaged free of charge with mobile plans, Muve Music is one of the — if not the most — popular music subscription service in the country. The most recent subscriber number was 1.6 million in January.

In 2012-2013 I was the creative UX director for One Step Beyond Consulting, which was set up to work exclusively for Muve Music, a subsidiary of Cricket Mobile. Our team prototyped and tested new features, brand directions, and radically redefined the UX and visual design of the flagship Android product experience. Cricket (and Muve Music) was recently purchased by AT&T, which you can read more about here.

 

Life at OSB

 

Check out these additional files:

Muve Radio Executive Brief

Muve Radio Concept Testing Discussion Guide

Muve Radio & Social Card Sort Data

Muve Radio & Social Test Results