At Yahoo! Personals I was tasked with creating a design solution in order to help improve how people were presenting themselves online. You might be a great person, but very few people know how to put together a great dating profile. To boost engagement and usage of the Yahoo! Personals product, I was tasked with helping our users make themselves attractive to the people they want to date. Targeted to a primarily female audience, I arrived at the concept of a “profile salon”. The microsite featured three different “stylists”—each had a specialty (photo selection, profile blurbs, etc) and offered up ideas on how to fine tune your profile. Links to the Mia Bella Profile Salon were placed within the sign up process to help guide people at the beginning of their experience. Profile quality and engagement was greatly improved.
The entire project from concept to completion was created in about a month. I designed and built it entirely in Flash. Mia Bella Profile Salon by Yahoo! Personals (Microsite) There was also an email campaign and blog to accompany the effort.