Advertising, Branding, Marketing, Product

Meevee was an online television listings service based around a patented television recommendation engine which had been designed to run in a set top box environment. I was tasked with turning this recommendation engine into a consumer-facing web-based service to be used by consumers of any cable provider to browse, plan and engage with television content, as well as other syndicated online t.v. services. As Creative Design Director I established the branding, tagline, as well as the look & feel and interaction of the consumer-facing experience. Our team conducted market research, brainstormed and sketched, built working prototypes and tested concepts with customers and launched a competitive and differentiated consumer facing product.

 

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